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Saturday, October 11, 2008

10/14 - Organizing Industry News & Last Show



We are so excited to talk with Standolyn Robertson, President of the National Association of Professional Organizers (NAPO). She'll join us by phone to tell us what's happening in organizing, what it takes to be successful, and so much more.


We'll also be joined in studio by NAPO-Georgia President Monica Premo who will give us more industry news and tell us why she loves leading our local chapter!

What kinds of questions do you want to ask a Professional Organizer???

Email your questions to: allisoncarter@mac.com

Sadly, this is also our last podcast for a while. We have really enjoyed doing it and providing some fun organizing tips!

-- Allison & Sara

Tuesday, October 7, 2008

10/7 Right Brainers Rule


Lee Silber, Author of Organizing from the Right Side of the Brain and Time Management for the Creative Person celebrates Right Brainers Rule Month.
We talk about some ways that right brainers and creatives can get organized.
Find out what Zen organizing is.
Find out what is a "shuvundah".
Listen on itunes!

From zanyholidays.com: Right-Brainers Rule Month celbrates those creative out-of-the box right-brainers that are often critcized in a completely left-brain dominant world. Yes, we may do things differently then everyone else but we get the job done in a way that works for us. Most right-brainers are left handed, which reminds me of a poem I know:

Here are some famous right-brainers: Leonardo DaVinci,Michelangelo,Raphael, Picasso, Lewis Carroll, Charlie Chaplin, Judy Garland, Marilyn Monroe, Albert Einstein, Paul McCartney, and Jimi Hendrix.

Hey, Monica Ricci of Catalyst Organizing is a guest on the playground to boot! How fun!

Monday, September 29, 2008

9/30 - Filing for all

Today we look at some great ways to do home and office filing. Sara Fisher and I talked about some of the simple concepts in how we organize that anyone can do.

Then Seth Odom of FreedomFiler tells us about his categorial filing system for home and business.

Sunday, September 21, 2008

9/23/08 - Joyful Business Organizing


Joyful Business - Oxymoron??
Award-winning entrepreneur, Laura West joins us to talk about being joyful in business. She is a system-lover as well and tells us some tricks for keeping systems going.

West is the President of Center for Joyful Business, and is a certified business and life coach, author and speaker. She specializes in supporting women entrepreneurs in creating a successful business that is meaningful and makes money!

Website: www.JoyfulBusiness.com
Blog: www.CafeEntrepreneur.com

Tuesday, September 16, 2008

Marketing - Organize in 5 Steps

From Heather Demis of Anchor Marketing
guest on the show 9/16/08

Step 1 - Decide your exposure needs; If you have a sales force then you'll need a l lot of collateral, giveaways, apparel, etc.
If your business doesn't entertain clients, if you don't visit clients or pitch against other companies, then you have less pressure to promote your image.

Step 2 - Take a look at your corporate image - do you need a face-lift? A complete overhaul? Or, are you looking pretty good next to your competition?
If you are not loving the look and feel of your business; if your brand is not effectively speaking for you, then you need to get it right.

Step 3 - Budget/Plan - A logo is essential to your brand identity, it will be a one-time investment, if it is done right, plan to spend $500-$1500. Once you have that, then you can take babysteps and build your campaign on your terms, as needed. When it comes to promotional items and gifts, think in terms of the recipient, how much are they worth? There are minimums, so you need to decide your unit cost on the item and how many you will need.

Step 4 - Have all formats of your logo ready to go for whatever need may arise. You'll need a dst file for embroidery, Black/White version, one color versions depending on background applications, etc. It is very important to be consistent with your marketing efforts, color pallettes, fonts and imagery all have to tell the same story. This builds trust with your buyers that they can depend on your service/product time after time.

Step 5 - Don't wait until the last minute when you have marketing needs. Make sure the basic rules are "written" so that you don't waste time making changes under a deadline situation. Have a basic plan ready for holiday gifts/cards, New Year promotions, direct mail, trade show appearances, sponsorships and donations. You will have more choices, save on rush charges, shipping charges and you'll get just what you want!

Sunday, September 14, 2008

9/16/08 - Organize Your Marketing and PR

So much marketing and PR to get done.
How do you make time for it and spend your time effectively?
We talk to two experts on the subject.
Randi Leader and Heather Demis get us on track to using our time wisely on Marketing our businesses.

Randi will get your wheels turning with ways to get your PR plan in gear.
randileaderoakes@aol.com

Heather Demis of Anchor Marketing then talks to us about marketing your business once the plan is in place.
hdemis@anchormarketing.com
www.anchormarketing.com

Tuesday, September 9, 2008

9/9/08 - 24/7 project

Melody Vaughn comes to tell us all about the 24/7 - Project Pay it Forward.
Sara will be working with this group to help a family to get organized and more.

If you would like more info from Melody, she can be reached here:
harmonize your home,llc
404.454.4260
melodyvaughn@yahoo.com