Today we look at some great ways to do home and office filing. Sara Fisher and I talked about some of the simple concepts in how we organize that anyone can do.
Then Seth Odom of FreedomFiler tells us about his categorial filing system for home and business.
Joyful Business - Oxymoron??
Award-winning entrepreneur, Laura West joins us to talk about being joyful in business. She is a system-lover as well and tells us some tricks for keeping systems going.
West is the President of Center for Joyful Business, and is a certified business and life coach, author and speaker. She specializes in supporting women entrepreneurs in creating a successful business that is meaningful and makes money!
Website: www.JoyfulBusiness.com
Blog: www.CafeEntrepreneur.com
From Heather Demis of Anchor Marketing
guest on the show 9/16/08
Step 1 - Decide your exposure needs; If you have a sales force then you'll need a l lot of collateral, giveaways, apparel, etc.
If your business doesn't entertain clients, if you don't visit clients or pitch against other companies, then you have less pressure to promote your image.
Step 2 - Take a look at your corporate image - do you need a face-lift? A complete overhaul? Or, are you looking pretty good next to your competition?
If you are not loving the look and feel of your business; if your brand is not effectively speaking for you, then you need to get it right.
Step 3 - Budget/Plan - A logo is essential to your brand identity, it will be a one-time investment, if it is done right, plan to spend $500-$1500. Once you have that, then you can take babysteps and build your campaign on your terms, as needed. When it comes to promotional items and gifts, think in terms of the recipient, how much are they worth? There are minimums, so you need to decide your unit cost on the item and how many you will need.
Step 4 - Have all formats of your logo ready to go for whatever need may arise. You'll need a dst file for embroidery, Black/White version, one color versions depending on background applications, etc. It is very important to be consistent with your marketing efforts, color pallettes, fonts and imagery all have to tell the same story. This builds trust with your buyers that they can depend on your service/product time after time.
Step 5 - Don't wait until the last minute when you have marketing needs. Make sure the basic rules are "written" so that you don't waste time making changes under a deadline situation. Have a basic plan ready for holiday gifts/cards, New Year promotions, direct mail, trade show appearances, sponsorships and donations. You will have more choices, save on rush charges, shipping charges and you'll get just what you want!
So much marketing and PR to get done.
How do you make time for it and spend your time effectively?
We talk to two experts on the subject.
Randi Leader and Heather Demis get us on track to using our time wisely on Marketing our businesses.
Randi will get your wheels turning with ways to get your PR plan in gear.
randileaderoakes@aol.com
Heather Demis of Anchor Marketing then talks to us about marketing your business once the plan is in place.
hdemis@anchormarketing.com
www.anchormarketing.com
Melody Vaughn comes to tell us all about the 24/7 - Project Pay it Forward.
Sara will be working with this group to help a family to get organized and more.
If you would like more info from Melody, she can be reached here:
harmonize your home,llc
404.454.4260
melodyvaughn@yahoo.com
Oooh baby! Our local celeb and national "supah-stah" organizer Monica Ricci will be live and in person in the studio this week. We'll talk to Monica about her favorite things (are you listening Oprah?) for getting organized and some of her favorite websites as well.
We'll also catch up and find out what is keeping her busy these days outside of traditional organizing. Is it the spokesperson roles? The book writing? Hmmmm. What else is she up to? I can't wait to hear.
Monica, btw, started this idea of an organizing radio show here at Radio Sandy Springs and we owe our success in part to her innovation! Thanks Mon.
Monica runs Catalyst Organizing in Metro Atlanta and has a blog you can read for tips and news.
